Google Updates Documentation on Search Snippets

[{"selector":"#anim-19daa705-3e6f-4e8a-8d06-b26dc2f6bc32 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Google updated its documentation on creating best meta descriptions that will show on the search results Page. This change was made for for controlling the snippet in the search results.

How Snippets are Created?

[{"selector":"#anim-c1caaf15-a871-4c37-94bb-ca323f1ec957 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Snippets are mainly created from page content automatically. Snippets are designed to answers the best relates to a user's specific search

[{"selector":"#anim-12f969a0-35d1-450b-bbc2-ec13fa95a8ac [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Google sometimes uses <meta> tag content to make snippets, if they think they give a more accurate description to user compare than can be taken directly from the page content

Examples of Meta Description

[{"selector":"#anim-970fae42-b868-4386-bd56-155426b35a5c [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Arrow

Bad Category Examples

[{"selector":"#anim-254c17ed-c765-4d29-a511-43721e2cda6f [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Don't Add only Keywords. Don't Add only Keywords. Too Short Meta Description Too Short Meta Description Doesn’t summarize the page Doesn’t summarize the page Same description is used in every news article Same description is used in every news article

Good Category Examples

[{"selector":"#anim-f039bef1-169b-41b6-b919-e987a29958fb [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Describe Your Business, Not the Webpage. Describe Your Business, Not the Webpage. Be specific and detailed Be specific and detailed Summarize your page content Summarize your page content Use webpage content Use webpage content

Read more stories

[{"selector":"#anim-962a6fec-b7f3-420c-a5b6-3ec9ba74303c","keyframes":{"opacity":[0,1]},"delay":0,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-526ce782-d4cd-4e8e-9bd7-6a0a516fa73b","keyframes":{"transform":["translate3d(-115.18988%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e3c559d3-7f59-4037-a644-62c69ec795eb","keyframes":{"opacity":[0,1]},"delay":0,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1830c114-3f5a-4ca4-b168-6b02f6e59299","keyframes":{"transform":["translate3d(-100%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-cc03103b-34b4-4e32-8108-220a2bd08db4","keyframes":{"opacity":[0,1]},"delay":0,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-33bc2302-fa00-44a3-9d02-119efbda4873","keyframes":{"transform":["translate3d(-271.42855%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Black Star Learn more